Mastercard Requirements for Adult

Contents Guidelines

  1. The Merchant must:
    • enter into a written agreement with each content provider.
    • require the content provider to verify the identity and age of all persons depicted in the content to ensure that all persons depicted are adults and to be able to provide supporting documents upon request.
    • require the content provider to obtain and keep on record written consent from all persons depicted in the content.
    • permit content uploads from verified content providers and must have a robust process for verifying the age and identity of the content provider.
  2. All uploaded content must be reviewed before publication to ensure that the content is not illegal and does not otherwise violate the Standards*.
  3. The Merchant must:
    • not market the content of its website or permit content search terms to give the impression that the content contains child exploitation materials or the depiction of non–consensual activities.
    • support a complaint process that allows for the reporting of content that may be illegal or otherwise violates the Standards*.
    • offer the ability for any person depicted in a video or other content to appeal to remove such content.

*Prohibited content includes, but is not limited to:

  1. Child Pornography (anyone under the age of 18)
    • This includes depicting or describing persons under the age of 18, or appearing to be under the age of 18.
    • If your website uses the word “teen,” it must be stated, in a clear and conspicuous manner, that the models are 18+
  2. Forced / Non-Consensual Sexual Activity
    • Oral, anal or vaginal penetration by sex organs, objects (dildo, strap-on,etc.) or fingers and includes wording or actions indicating lack of consent: rape, force, asleep, drugged, passed/blacked out, chloroformed, unconscious, hypnotized, drunk, intoxicated, inebriated, drugged, stoned sex, etc.
    • Someone who is drunk, sleeping, hypnotized, etc. cannot give consent, and is therefore classified as a violation.
    • This includes alcohol and drugs – no display of any kind of alcohol or drugs may be present, including cans of beer, glasses of champagne, joints, bongs, etc.
  3. Any act which involves the covering of the face, such as facesitting, choking, and breathplay, due to the perceived inability to breathe.
  4. Bestiality
    • This includes content depicting or describing sex with animals, and acts with non-human creatures (aliens, mythological creatures, etc.).
  5. Hate Crimes
  6. Violence, or extreme sexual violence and/or Pain
    • This includes weapons of any kind.
  7. Mutilation of a person or body part.
  8. Blood of any kind.
  9. Scat, depicting or displaying human feces
  10. Vomit
  11. Images or clips with including anyone who has not provided consent.
    • This includes people who are not fully visible, such as those whose faces are not visible because they are turned around or blurred out. Blurring images/clips is not allowed in this case.